Designing an e-commerce website is not an easy task. People, nowadays, are learning different techniques and strategies about web design to design a beautiful website to beat the competition. If you too are looking to design an e-commerce website for your business to make money, you need to understand that there is a lot of competition in the field. To beat the competition, you should follow some proven strategies to get good returns. Continuing the discussion, let’s discuss a few web designing strategies that can help you build an effective and revenue-generating e-commerce website.
1. Choose the Right Graphic Formats for Your Site
When designing a website, make sure that you are using the right graphics. Avoid using bitmap images as they consume a lot of disk space. Instead, use simple text buttons or graphics. Use PNG images that are up to 256 colors or larger. Use a GIF file for anything on your website that is less than 256. For pictures, use JPEG images.
2. Make Sure all Web Pages Have Titles and All are Descriptive
Provide a Meta title and Meta description to every page. You can find many WebPages of an unprofessional website with "untitled document" or "new document". This will not only disallow visitors to access the information which is available on that webpage but also destroys your SEO, as search engines find every webpage with its title and description at the time of ranking.
3. Avoid Using Frames
Many web designers use abandoned frames as better alternatives; but you may also find many websites that are trapped in the early ’90s and were designed using frames Nowadays, instead of using navigational frames designers can use fixed-position navigation panels, that offers navigation in multiple areas i.e. towards the right or left and top or bottom. These panels also help to simplify the page structure.
4. Don't Force Users To Install Strange Plug-Ins
Many tech-savvy users avoid using strange plugs onto their website. But you may also find designers that include image viewers, unusual video players, and platforms for interactive games. For most standard case, you should use trusted plug-ins, such as Windows Media Player or flash that easily manages everything without distracting the attention of the users from the objective of your website.
5. Incorporate a Site Map In Your Website
Site maps are incorporated for several reasons. First, they make the navigation of your website for users easy. Second, search engines utilize a site map to index a website and improve the ranking of a website. This means that your website receives more exposure and will provide more profit to your business.
6. Allow Users To Cancel An Action If They Are Not Interested
Always give your users an authority to cancel any action, they are not interested in. This may include completing forms, freedom of accessing your site, and registering your business newsletters. If you don't allow visitors to come out of any action or process, it will be concluded as you are forcing them to do something, which will probably make them switch to another website.
7. Provide a Search Bar on Every Web Page
Provide a search bar on every page of your website. This will give your visitors the ability to search they are looking for. If the users are not able to find what they are looking for on the first page of your website, they simply look for a search field. It is, therefore, advisable to put a search bar obviously somewhere on every webpage.
8. Use Descriptive Title for Every Webpage
Website owners either forget to name their web pages or sometimes give them a generic name such as ‘Welcome Page’. Some of them are unaware of the fact that search engines use Meta title and Meta descriptions in their rankings. It is, therefore, advisable to make sure you are providing a descriptive title to every webpage of your website to rank your e-commerce site efficiently on search engines. It will not only be useful for your viewers but also for the search engines to search your webpage.
9. Do Not Add Too Many Graphics to Your Website
Although many people like to add flashing graphics, bells and whistles, neon colors, and loud music to their website, all such things only distract the users from the purpose of your website. Visitors, who find too many effects and sounds before they start browsing your website, may leave it and switch to another one. It is, therefore, a good idea to keep the color scheme simple and the content relevant and your website will be a winner.
10. Do Not Use Pop-Ups on Your Site
This is one of the highly disliked marketing tactics on the web nowadays. People can easily leave your website immediately if too many pop-ups occur on your website, even if they're interested in the website. You can avoid losing customers by excluding pop-ups or similar ads on your website. If the host forces such pop-ups on your website, consider looking for a new host.
If you want to be competitive in the web design business, use the information mentioned in this blog to help you build a site you can be proud of. The proven strategies will not only help you get good returns but also assist you in beating the competition. For more information, consult an expert to design the best e-commerce website.