One of the most important skills in business is the ability to generate leads in order to attract consumers, but it is not just getting these leads that matter, it is getting the ones that are good.
'What is a good lead?" You're probably asking.
A good lead is someone who will buy from you, not one who would just check out your stuff, and go.
The issue is figuring out which leads are good, and this piece of e-counselling, will show you how to locate quality leads.
One of the quicksands that swallows up good leads is the mindset that generating leads requires a big budget. This is a huge fallacy, the generation of leads does not need to be expensive, DO NOT fall victim to this belief. Reaching out to people over the Internet is very economical and can be very effective of you know how to do it.
Online lead fishing is an art that requires mastery and one key is to NOT cast your net out into the open web. That would drag in a lot of leads, but not necessarily good ones. This would simply bring in a lot of people who would just browse and go, or 'window shop' since they are not in need of what you are selling. Target your audience precisely, perfect the 'call to action' and make it as easy as possible for people to plug in to your offer. Say you are an online psychologist and what you offer is online therapy, or you run counselling websites offering online counselling and phone counselling, you would want a target audience made up of people you can help, people with mental health issues who want to talk to a therapist online and have an online therapy chat, or people looking for online relationship counselling and online marriage counselling. That way you can be sure you will get buyers.
The next step is to make an offer to potential leads that is hard to refuse. You can choose to slash prices, give out free stuff, or give them access to information they really want. Whatever it is, it needs to be relevant to them, or else you'll never get them to respond. Don't be afraid to try a few different things to see what works the best, it always takes a bit of experiment to perfect and to keep consumers interested.
You might also want to try out pay per click operations to find your leads. One of the first places people go to look for business opportunities is Google. If you aren't on page 1 organically for the typical search terms they use, then you need to pay to be there. They will only charge you if people click the ads so it's a great way to garner awareness for your brand, using these ads as an online billboard of sorts, when your ads constantly show up, they would subconsciously become more and more familiar with it and might even find themselves recommending to a friend in need.
One thing people cannot resist is results, and as such consumer reviews can help you to revamp your lead generation techniques. You are more likely to have people purchase from you if you can provide supportive data. Show them how good your product is, along with proof that others are enjoying it, and you may very well make a sale.
Do not waste your time and energy on unprofitable leads, you are more likely to be successful if you choose your leads wisely, as such be mindful of opt-out issues and privacy concerns. Keep track of the leads that you've had opt out of getting incentives and offers. It expends useful time you could have used for something else and is a violation their privacy to continue to send them offers.
Another important thing is to not forget your website! Many people create a site and then just leave it, believing that you just have to build the site and the consumers will magically show up. They won't unless you actually put some effort into it. Open a blog and update it regularly, or continuously update the site itself and add new things..
Looking for online marketplaces that cater to your niche will also help. For instance, a real estate agent may utilize a site like realtor.com to find leads. One could even put up classified ads on sites like Craigslist or Kijiji. Check out forums as well as you never know who else might be reading there, but don't spam them as this will become irritating and have an adverse effect.
If you are a parent with children in school, trade for referrals with other parents using the barter system. For example, if you have kids in ballet or music classes, approach the other parents there and find out what they do for a living. If you can exchange referrals, you just might get some new quality leads.
Overall, make sure your plan is focused. Monitor all of your campaigns constantly, and if you have a tight budget, be extra prudent in your efforts.
Now we hope, you see the importance of generating quality leads over just getting as many as you can. Your business will only succeed if you reach out to those in the market for your product or service..
And that, is what you need to know.