SEO (Search Engine Optimization) is a smart way to make your site look more appealing to search engines. As a website owner, SEO is of limitless importance to you and it is advisable that you pick up a thing or two about it. This article would give you useful tips to help you effectively utilize SEO
Try to choose a domain name that is rich in keywords. Doing this will make sure you pull visitors who actually have interest in the content your site has to offer. When they search those keywords, your site will turn up.
If you want your SEO to be more effective, make sure that you description tag is of a good quality as this will draw more searchers in. For this tag you're going to need roughly thirty words. This page should not be more than 100 KB.
Do not use "hidden" links that are invisible to visitors. Links like these are holdovers from the time when SEO was just starting out and search engines were not yet smart enough to avoid following those links and would end up improving a website's ranking due to that. Those days are gone and search engines now can see such hidden links and some of them would penalize you for using them in your site.
Use the Google AdWords toolkit to make your keyword selections more effective for SEO. When you use these tools, you make it possible to increase the amount of traffic on your site, and a lot of this traffic translates into sales. Try typing a URL in the search box to figure out what keywords drive them. Making the right keyword selection will push you up the ranks in search engines and you will make more sales. For example if you find out that popular keywords in your field are "bipolar disorder", "bipolar"," bipolar depression", "bipolar symptoms", "bipolar test" and "bipolar disorder symptoms", you are probably gonna wanna write a "What is Bipolar Disorder?" post and use SEO to work all the other words in. You could even run an online bipolar disorder test to pull those searchers who are interested in it.
One thing search engine crawlers are not fans of is websites that are flash based. These sites are extremely difficult for them to crawl on, and sites like this a lot of the time don't even get indexed. If using flash is a must, then be certain to include different text describing what the flash shows so the crawlers can index the site.
Don't waste your URL by using arbitrary numbers in spaces perfectly good for keywords. Putting keywords in your URLs is of high value to search engines, so this is a stellar SEO tip.
In SEO it is better to use dashes rather than underscores in your URLs. Google is exact in it's results so using a dash instead of an underscore will get more traffic to your site as the results will be more varied.
Always ask about techniques to be used when you hire an SEO consultant, be it a company or an individual. A real consultant won't hide anything from you and will not be afraid to share. If you notice that a consultant is withholding information, leave as they are definitely shady and will try using wrong ways to boost your rank.
With these tips on SEO, whether you already own a website, or are about to create one, you can make your site a success.